This technology helps financial institutions better understand how clients interact with branches, ATMs and digital properties - giving organizations a 360-degree view of their relationships to learn how they can better assist their customers. "Together, we are reimagining the mortgage experience for a digital-first and trust-first world, transforming the home buying process for thousands of financial institutions and their customers."įinancial Services Cloud helps financial institutions deliver quality service through automation, integration, intelligence and pre-built processes. "We're incredibly proud to expand our partnership with Jay Farner and his team at Rocket Mortgage with new innovations for the financial services industry," said Marc Benioff, Chair and CEO of Salesforce. Even more importantly, financial institutions will, in many instances, be able to offer home loans without the need for underwriters, processors, compliance or closing teams since Rocket Mortgage will handle all the processing after the financial institution's loan officer advises the client on their mortgage options and helps them complete the application. If financial institutions have licensed mortgage loan officers they will be able to use Rocket Mortgage's technology, directly in Salesforce Financial Services Cloud, as their Point-Of-Sale (POS) and loan origination system (LOS), to provide a simple client experience to home buyers and those refinancing their mortgage. Rocket Companies knows firsthand the value that integrating with Salesforce technology can provide and how it can improve the client experience. Currently, the company leverages Salesforce Financial Services Cloud and Marketing Cloud to serve as a single source of truth for their customer data on an engagement platform, tailored to real estate and lending. This partnership builds on Rocket Companies' existing relationship as a Salesforce customer. Through this partnership, Rocket Mortgage plans to deploy its technology in Salesforce Financial Services Cloud regardless of how the financial institution chooses to offer mortgages, simplifying a potentially fragmented process. While some have highly specialized mortgage operations, most have disparate partners and technology vendors that handle home loans for them. The market opportunity is significant, as there are nearly 5,000 FDIC-insured banks and more than 5,000 credit unions in the U.S. Financial institutions can now combine those relationships they've already established, while leveraging Rocket Mortgage's transformational platform powered by Rocket technology." "We recognize the important and personal role local banks and credit unions play with so many Americans - they have a trusted relationship with their customers. This will be the first time a home lender will provide an end-to-end 'mortgage-as-a-service' solution through Salesforce Financial Services Cloud - a platform that thousands of financial institutions already heavily rely on," said Jay Farner, Vice Chairman and CEO of Rocket Companies. "Today's news displays what is possible with the Rocket platform and the technology that powers it. Together, Rocket Mortgage and Salesforce Financial Services Cloud will enable banks and credit unions to provide fast, personalized customer experiences through the entire loan process.ĭETROIT, OctoRocket Mortgage, America's largest mortgage lender and a part of Rocket Companies (NYSE: RKT), today announced a partnership with Salesforce to make the company's mortgage origination technology available to banks, credit unions and other financial institutions nationwide through Salesforce Financial Services Cloud.
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